The front door to Flywheel
$150. Your site audited, your homepage rebuilt.
Nobody should have to imagine what their new website looks like and then pay a thousand dollars to find out. So I build you one page first — a real one, for your actual business — and if you go ahead with the full site, the $150 comes off the price.
What you get
Something real, not a proposal.
No strategy deck about what I would do. Three things you can open, read, and keep — whether or not you ever hire me.
- An audit of how customers reach you now. Thirteen checks on your current site — whether Google can read it, whether your phone number is tappable, whether it works on a phone. Then I check the rest by hand: whether your contact form actually reaches you, whether your Google listing is complete, whether someone can book, and whether there's an easy way to leave a review. Every finding says what it's costing you and what fixes it.
- A demo homepage, built for your business. Not a mockup, and not a template with your logo dropped on it — a real page made out of your name, your trade and your photos, that you can open on your phone and show someone.
- Ad copy written for your business. Sample copy across the angles worth testing, so you can see how your offer sounds before you spend a dollar putting it in front of anyone.
The Demo
- Your current site audited — thirteen checks, evidence included
- A hand check of where enquiries get lost: forms, Google, booking, reviews
- A real homepage built for your business, yours to keep
- Ad copy written for what you actually sell
- Delivered inside a week of the go-ahead, usually less
What "credited" means, plainly: if you decide to build, the full $150 comes off the build price — not a discount code, not store credit, just subtracted. If you decide not to, you keep the audit, the page and the copy, and I don't chase you.
How it actually goes
Days, not weeks.
This is one to two hours of real work on my side. It should land while the conversation we had is still fresh — that's the whole point of it.
- 1 The go-ahead — a 15-minute call. What you do, who your customers are, what you want more of. I need your name, your trade, and any photos you already have.
- 2 I audit and build — the checks run against your current site, and the demo homepage gets made from your real details. Not a queue — actual hours.
- 3 You get it, and you decide — sent over, and walked through if you want it. Then we build the real thing and the $150 comes off, or we shake hands.
Why it costs anything at all
Because free work is worth what you pay for it.
I could do this free and call it a pitch. I'd rather charge $150 and treat it like a job — because that's the difference between something knocked out between other things and something I'd put my name on.
It also means you owe me nothing afterwards. You paid for work, you got work. There's no favour to repay and no follow-up sequence waiting for you.
And since it comes straight off the build, saying yes to the demo costs you nothing at all if you were ever going to build.
Questions owners actually ask
Fair questions, straight answers.
What if I don't like the demo page?
Then you don't build, and you're out $150 rather than a deposit on a site you'd have regretted. That's the trade, and it's deliberately in your favour — I'd rather find out we're a bad fit at $150 than at $1,200.
I don't have a website at all. Is this still for me?
Yes — and honestly it's clearer that way. There's nothing to audit, so instead I look at how you show up now (your Google listing, your social, what someone finds when they search you) and the demo homepage is the whole point rather than a comparison.
What do you need from me?
Fifteen minutes on a call, your business details as you want them written, and any photos you already have. Phone photos are fine. If you don't have any, that's a finding in the audit rather than a blocker — photography is part of what a build sorts out.
Do I own the demo page?
Yes. You paid for it, it's yours, and that holds whether or not you build. Same rule as everything else here — when you buy a site from me it's registered in your name, on your hosting account, and you can fire me and keep it.
Why is it so cheap?
Because you're early, not because the work is small. Five Eugene businesses get founding pricing in exchange for a testimonial and a case study if the work earns one — and the price rises as those spots fill.
Can you run my ads or my social too?
Ads, yes — but only once your site is live, and it's a separate conversation we have then. Sending paid traffic to a site that doesn't convert is the most expensive mistake in local marketing, so I won't take that money before the site is right. Day-to-day social posting, no — I don't sell that any more. I'd rather do your website and the system behind it really well than be a mediocre everything person, and there are people here who do social well.
What happens to the site after it launches?
I recommend the Care plan to everyone I build for — $75–100/month, starting the day you launch. I keep the site current, backed up and monitored, update it when your hours, prices or photos change, write your review requests, and send a plain-English monthly report on what I did and what came in. It's not hosting; your hosting account is your own. It's my time, which is the part that actually keeps a site from going stale. Cancel whenever; the site stays yours.
Fifteen minutes, then you decide
See yours first.
One call, one page built for your business, one honest answer about whether it's worth doing.
Book a 15-minute intro